Reality Check on Being a Self Published Author

I’ve had a good month publishing wise. At least for me it was a good one. I still have a regular job that I’m very involved in and that pays the bills, etc, and I wouldn’t be able to leave that behind at this very moment. I like my job. It gives me the flexibility to do what I love to do.

Of course, everyone of us self published authors dreams about one of our books taking off or a movie producer knocking on our door, and I’m no different. There is a fantasy phone call I’m getting periodically. It’s from Peter Jackson. I’m sure, if you’re a writer, you’ve got your own even though I hope it’s not Peter Jackson. I don’t want him to be distracted with another book he wants to make into a three part movie, besides mine. You understand.

So, Peter Jackson it is. Until then, there’s work to do, obviously. More writing and honing the craft and learning how to market my work effectively. So, when I say I’ve had a good month, here’s what I mean:

authorrealitycheck

This is the Amazon chart on my Kindle page (U.S. only). It shows me how many copies of my books have sold and, secondly, how many pages of my books people who are on Kindle Unlimited have read this month. The latter are the Kindle Edition Normalized Pages (right column).

Basically, anyone who publishes exclusively through Kindle Direct Publishing (KDP) gets payed in two ways. One is for the copies sold and one is for the pages that have been read by people who are enrolled in Kindle Unlimited.

In my case, so far this month people have read just under 7,000 pages of my books. That number sounds like a lot, right? 7,000 pages of stuff I made up has ended up in people’s heads (at least for a moment). In reality, that’s roughly one sold copy per day.

Let’s put this into perspective:

When Andy Weir put his novel The Martian up for the kindle, it was $0.99 and sold 300 copies per DAY. The Martian is an amazing book. I’m hoping to get to a level of writing craftsmanship where I can say the same for my own stuff one day. I’m not a bad writer but I know how much I still have to learn.

My (for me) good month was most likely caused by two things: I have lowered the price for all of my books to $0.99 per copy for the kindle. That’s as low as Amazon allows it. At that price, there is a 35% royalty to me per sold copy. Above $2.99, it goes to 70%.

The second reason is probably the fact that I was involved in two anthologies recently. The Time Travel Chronicles and Tails of the Apocalypse. I had a short story in each of them. Time Travel Chronicles came out beginning of November and Tails of the Apocalypse came out toward the end of November. They both sold fairly well and readers must have liked my stories and bought the copies of my books this month. Makes sense.

I’ll see what February brings and will report back to you but my plan is to keep my books at $0.99 per copy until I sell so many copies that agents and publishers notice it. Not a lot of people know me. There are a lot of books out there to choose from and a lot of really good quality content. I want my potential readers to have as low of a hurdle to have to jump over as possible. Let the work speak for itself but let it be out there and let it be available for as little as possible.

I realize that there are many other marketing strategies that work. But this is the conclusion I came to, in part after listening to some of the Author Stories Podcasts by Hank Garner and talking with or being involved in projects with other authors.

There’s a lot of help out there and the community of self published authors I’m in is incredible. I wish us all much success and more great stories to come out of this than ever before.  And Peter Jackson.

Cheers,

Stefan

 

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